Building Europe's largest bootstrapped software company

Rubitec creates high-quality software at unprecedented speed, proving that small teams with big ambitions can outperform VC-backed competitors.

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Our Mission

To build Europe's largest bootstrapped software company by creating high-quality products that solve real problems, proving that solo founders with small, exceptional teams can outperform VC-backed competitors. And to do this from a place where people enjoy living.

We're not chasing unicorn status or exit strategies - we're building sustainable, profitable businesses that serve real customers and create value from day one.

Our Vision

We're creating a new model for software success: identifying proven business models from other markets, developing solutions at unprecedented speed using AI, and iterating rapidly based on customer feedback.

With lean, high-performing teams, we'll build multiple successful products that grow Rubitec into Europe's bootstrapped software leader.

AI-Powered Speed

We leverage artificial intelligence to create software at unprecedented speed, testing ideas and iterating quickly to find product-market fit.

Small Teams, Big Impact

We prove that small, focused teams can outperform large organizations by staying nimble, avoiding politics, and making decisions quickly.

For the Fortune 5,000,000

We build for the millions of small and mid-sized businesses that are underserved by traditional enterprise software – companies just like us.

Our Principles

Bootstrap or Die

We've chosen a path of complete autonomy. No external funding, no outside decision-makers, and no pressure for quick exits. This freedom allows us to innovate boldly where others fear to tread, creating products that break the mold.

Stay Small

We want only small teams. We've found that a handful of exceptional people working in sync can accomplish what bloated departments cannot. We carefully curate talent to maintain this advantage.

Self-Sustaining

In an industry obsessed with burning cash for growth, we're pragmatists. Every product we build must stand on its own financial merit from day one. This discipline ensures we build software that delivers real value worth paying for. We don't believe in free lunches.

Zero Bureaucracy

We don't ever want to have layers of management and organizational bloat. At Rubitec, everyone contributes directly to the product or distribution, communication is straightforward, and decisions happen quickly without endless meetings or approval chains. Always be shipping.

Hell Yeah or No

We only commit to ideas that genuinely excite us. If a concept doesn't instantly spark enthusiasm across our team or we don't see a very clear opportunity, we pass. This filter ensures we invest our energy only in solutions we believe can be truly exceptional.

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Building something extraordinary doesn't require venture capital. It requires vision, determination, and the right team. Interested in learning more?